Privacy Policy

1. Information We Collect

Just as we carefully select materials for our Activewear, Dresses, and Accessories, we are thoughtful about the information we collect. We gather information that helps us provide you with a seamless shopping experience:

Personal Information You Provide

• Contact Details: Name, email address, phone number, shipping and billing address
• Account Information: Username, password, profile preferences
• Payment Information: Credit/debit card details (processed securely by our payment partners), PayPal account information
• Order Details: Products purchased (whether it’s cozy Activewear, the perfect Dress, or essential Baby items), sizes, colors, preferences
• Communications: Messages sent to our customer service team, product reviews, survey responses

Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, products viewed, search queries, referring website
• Location Data: General geographic location (country/region level) to provide appropriate shipping options and currency

2. How We Use Your Information

We use your information to create the same comfortable, reliable experience you expect from our clothing:

• To Process Your Orders: To fulfill purchases of our Bottoms, Bags, Hats, and other products, including payment processing, shipping, and returns
• To Communicate With You: To send order confirmations, shipping updates, and respond to your inquiries
• To Improve Our Products & Services: To understand how customers interact with our website, which Activewear styles are most popular, and how we can enhance your shopping experience
• For Marketing (with your consent): To send information about new Dresses, Accessories, or promotions that might interest you
• For Security: To protect against fraudulent transactions and unauthorized access, maintaining the secure environment we promise at checkout
• To Comply With Legal Obligations: To meet tax, accounting, and other regulatory requirements

3. Sharing and Disclosure of Information

We treat your personal information with the same care we put into selecting materials for our Gloves and Hats. We only share your information in these specific circumstances:

Service Providers

We work with trusted partners who help us operate our business:

• Payment Processors: Like PayPal and credit card gateways, to securely handle transactions
• Shipping Carriers: To deliver your orders worldwide (with only a few exceptions in remote regions and parts of Asia)
• IT & Analytics Providers: To maintain our website and understand how customers use it

Legal Requirements

We may disclose information if required by law, such as to comply with a subpoena or similar legal process, or to protect the rights, property, or safety of Roots Clothing, our customers, or others.

Business Transfers

If Roots Clothing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties.

4. International Data Transfers

As a global brand that ships worldwide, your information may be transferred to and processed in countries other than your own, including the United States where our headquarters are located in Fayetteville. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

5. Data Retention and Security

How Long We Keep Your Information

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Order information is typically retained for 7 years for accounting and tax purposes.

How We Protect Your Information

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data during transmission
• Secure storage systems with limited access
• Regular security assessments and updates
• Employee training on data protection

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access & Correction: You can access and update your account information through your account settings
• Marketing Preferences: You can opt out of marketing communications by clicking “unsubscribe” in any email or contacting us
• Data Portability: You may request a copy of your personal data in a structured, machine-readable format
• Deletion: You may request deletion of your personal information, subject to certain legal exceptions
• Objection & Restriction: You may object to or request restriction of certain processing activities

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days, in line with applicable laws.

7. Cookies and Tracking Technologies

Like most websites, we use cookies and similar technologies to enhance your browsing experience:

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you use our site, and personalize your experience.

How We Use Cookies

• Essential Cookies: Necessary for the website to function, like remembering items in your shopping cart
• Preference Cookies: Remember your language, currency, or other settings
• Analytics Cookies: Help us understand how customers interact with our website, which helps us improve our product offerings
• Marketing Cookies: Used to show relevant ads for our products on other websites (with your consent)

Managing Cookies

Most browsers allow you to control cookies through their settings. You can usually find these controls in your browser’s “Options” or “Preferences” menu. However, disabling certain cookies may affect the functionality of our website.

8. Children’s Privacy

While we offer Baby (0-24 Months) clothing, our website is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.